There are many reasons that have increased the demand for Teff, and they are not all that different from the reasons that have increased the interest in Quinoa, Amaranth, Chía and other superfoods.
The first reason is undoubtedly the increase in gluten intolerance and celiac disease, which has generated an expansion of the market for all gluten-free products. In fact, Teff, just like Quinoa, is a gluten-free food, with a low glycaemic index and load, which is a very important aspect for those suffering from celiac disease.
An equally significant impact is due to the increasing number of people who follow vegan or vegetarian diets and are looking for particularly nutritious foods complete with microelements, amino acids, and mineral salts. From this point of view, Teff, as we can see in the table below, offers, in many cases, a higher intake than other cereals. Furthermore, we must also consider the general greater attention of consumers towards a balanced and varied diet, moving from meat to vegetable proteins. Finally, Teff is becoming a “cool” food increasingly featured in recipes and posts of influencers.
In Europe, the potential of Teff is probably higher than that of Quinoa.